Electronic Philanthropy Consulting Services

Graham-Pelton has the knowledge and expertise you need to implement strategies and tactics that seamlessly blend proven methods with the latest electronic tools in order to effectively reach new and existing donors and prospects.    

If your organization isn’t sure how to optimize its online presence, or is struggling to integrate a Web 2.0 strategy with traditional forms of communication and fundraising, let Graham-Pelton help you remove the guesswork. 

We proudly offer the following suite of electronic philanthropy services:

  • Technology Analysis:
    • Review of your current development or advancement program's use of technology, including Web site, social media, social networking, and use of e-mail and online solicitation 
    • Benchmarking against peer and aspirant peer institutions and best practice review
    • Identification of internal/external obstacles
    • Optional review of electronic prospect screening methods
    • Optional review of use and effectiveness of Search Engine Optimization techniques

    • Deliverable: Comprehensive report of findings, recommendations, and implementation resource requirements
  • Electronic Philanthropy Development Assessment
    • Technology Analysis (as outlined above)
    • Database Evaluation
      • Operational Processes and Procedures
      • Review of Reporting Capabilities and Routines
    • Deliverable: Comprehensive report of findings, recommendations, and implementation resource requirements
  • Electronic Survey Administration
    • Survey development and design
    • Technical development and execution of survey and follow-up reminders
    • Returned file of invalid e-mail addresses (optional management of third-party e-mail append service)
    • Statistical reporting of percentages of e-mails opened, click-throughs to survey, and completed surveys
    • Delivery of comprehensive survey results
  • E-mail Solicitation Campaign Management
    • Development and implementation of written e-mail solicitation campaigns
    • Audience segmentation and customized appeals
    • Coordination with other (traditional) appeals
    • Graphic design, copywriting, and technical development
    • Measurement and results reporting
    • Campaign packages range from pilot programs to 12-month campaigns
  • Integrated Fundraising Planning
    • Customized, written annual or multi-year development plan
    • Components include traditional fundraising programs and methodologies (e.g., annual fund, major gifts, events, corporate and foundations grants, etc.)
    • Integration of e-philanthropy services described above for consistent brand identity and coordination of messaging, audience segmentation, and timing of appeals
  • DonorSearch: Electronic Prospect Screening

Electronic Philanthropy Consulting Services can be added to traditional campaign packages and are also offered as stand-alone services. Contact us today for a free, no obligation initial consultation.